No Apple Superbowl ad after all

Many Apple rumor sites, including AppleInsider, were reporting that Apple would air a superbowl commercial for a possible Beatles announcement. CNN had actually refuted this reported, but the rumor sites didn't have anything further to say. Since Macworld, Apple's only real (not fake) announcement was that they were offering iPod Shuffle 2G's in multiple colors. The rumor mill expects the iPhone to possible arrive sooner than the June deadline. This would seem to be in both companies interests to capitalize on the large press and buzz generated from Macworld. Apple might use this to their advantage to try to extract any other points from Cingular/AT&T in the mean time. From Verizon's last press release Apple wanted a cut of the monthly subscriber revenue. Cingular/AT&T responded and essentially admitted that Apple was getting a cut of the monthly subscriber revenue. They tried to hide this by saying they weren't sharing any revenue from iTunes sales, but the Verizon announcement was actually talking sharing revenue from the monthly subcription revenue from subscribers for cellular service.