"Apple could grab 9% Marketshare"

Another study that points to the same direction, Apple running on Intel will be a positive for the company. When the first rumors of the switch came out, Microsoft commissioned an internal study on the results. The study stated that while Apple might initially lose some marketshare during the transition period, that over time they would gain marketshare. Later a Gartner analyst stated a similar result, and now we have another study saying the same thing. The key to Apple increasing their marketshare is for Apple to "embrace and extend" Mac so that it runs Windows and Mac OS X. There are rumors that Apple itself is working to help make this happen.

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