Prepaid shows being sold on iTunes

In what seems to be a testing of the monthly subscription waters (the previous survey was sent out by Vongo), Apple is selling the Daily Show and the Colbert report for $9.99. This will get you the next month or 16 shows for that price. The difference is that while Apple is able to collect the money upfront, it looks like the consumer will be able to keep the content they paid for, i.e. they own it and are not renting it.