Video Downloads 'Perfect Test Bed For Full-Length TV Shows

An analyst with ABI Research stated that the iTunes video model is the perfect test bed for experimenting with new shows. Rather than going through the expensive broadcast model, they can try "short versions" for cheaper. Considering that the same cast crew writers etc. would be doing the show it seems unlikely that networks will trial new shows this way. More likely independents would make shows and after generating enough interest the networks would cherry pick the top downloads to become broadcast network shows.