Apple goes toward becoming a media distribution company

Further cementing itself as the leader in digital distribution, Apple plans to add a new content delivery system. Considering its recent announcement that Apple has more than doubled its sales of video downloads, many media companies are eager to strike distribution deals with Apple. Taking the opposite tack of iTunes, download and own model, the new video distribution method may only stream content to end users. Thus no downloading would be required, but also ownership of the material wouldn't either. Supposedly video content could be loaded onto an iPod, but still be done without transferring any file to the users hard drive. This new announcement looks to be tied to a new mac mini which "will be bigger than anyone can imagine" and could tie into Intels Viiv (media management and playback) project.