A tale of two iTunes

Two conflicting pieces came out regarding Apple's iTunes store. One is by Bloomberg and states that music sales were at 6.6 million downloads per week through May, but are now only 6.7 million in the last week of October. This works out to less than a million song downloads a day. Reuters on the other hand paints a quite different picture. They state that part of the reason AAPL has hit new highs is because of increasing sales of iTunes along with iPods. Apple stated that they sold 1.5 million songs per day in July (10.5 million songs per week), and estimates for September are for 1.8 million songs per day (12.6 million songs per week). This is expected to rise to 2 million songs per day during the holidays (14 million songs per week). So the question is how the music industry has lost 4 million songs.