AppleInsider | Apple researching iTunes feature film movie service?

A very interesting article on what Apple is planning with its iTunes movie service. The article mentions a survey conducted on Apple's behalf. Whats interesting is the description of the movie service, broadband would be required and that movies could be offered on a SUBSCRIPTION basis. This is interesting in terms of Apple's DRM. If they can do this with movies, they could offer this very easily with iTunes songs if they felt there was a demand (i.e. Napter et al get their act together). The description also reveals that the movies could be played on a computer, an iPod or streamed to a TV (perhaps using a Mac Mini as the media server). As rumored previously, the movies would be streamed and would begin playing immediately.

The survey also looks at a pay per movie model, with movies being sold at typical DVD prices ($12.95) which seems rather excessive. Considering album prices on iTunes are similar to CD prices, this doesn't seem too unreasonable. Since a lot of DVD's can be had for $9.99 or less, this type of pricing for a pay per movie could be expected. The limitation on making DVD's is similar to purchasing iTunes shows, i.e. it can't be done.