Playing with the Divine
Free Ipod Conga Line

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Monday, February 06, 2006

Networks' iTunes gamble paying off | CNET News.com

News.com covers the increase in viewership that iTunes has created for the shows that are available to download. NBC's "The Office" gained viewership after being added to iTunes and has now been moved to NBC's thursday night lineup. Currently iTunes seems to be additive to revenue though it might potentially affect DVD sales. IMO considering DVD is much higher quality than what is available on iTunes, its unlikely.

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